Mosaic Human Capital Solutions (Mosaic HCS)
A Textbook Case For Website Optimization
Toolbox Studios partnered with Mosaic Human Capital Solutions to improve their website user experience, content, and design to increase traffic to their website.
WEB DESIGN
WEB DEVELOPMENT
SEO
PHOTOGRAPHY
THE CHALLENGE
A website was already designed and built, however, Google had blacklisted their domain, and the owner of their domain was holding it hostage, Not only was this preventing Mosaic’s website from showing up on Google, but also prevented Mosaic from redirected their domain to a new webiste. Mosaic wanted control of their website, and the ability to independently manage their website, as well as needed a more effective website that could be resubmitted to Google and would improve website traffic.
THE PROCESS
- Our design team defined the Mosaic Human Capital Solutions brand and goals for the website.
- Toolbox Studios adjusted the design of the website to be in-line with the newly defined brand and developed a site map that promotes an enjoyable user experience
- Our team art directed a team photoshoot and incorporated the custom photography thoughout the website
- We delivered content on the website in a variety of forms: custom infographics, custom photography, blogs, vlogs, and copywriting
- Toolbox Studios submitted the website to Google for review and continues to monitor the success and traffic of the site via Google Analytics
- We completed a website tutorial to the Mosaic Human Capital team, which provides their employees the ability to monitor and edit the siteas they choose
SOLUTIONS
We developed a site map that would respond well to mobile and desktop displays. We improved the user experience through a more organized navigation, and reworked the messaging and imagery to speak to working adults, seeking solutions to their Human Resources. Our goal was to establish consistency throughout the site, while incorporating key words that would assist in Search Engine Optimization.
