Services

FROM CONCEPT TO MARKET

We can’t imagine there is anything we’re unable to do for our clients. It hasn’t happened yet. Our services and expertise are not limited to this list. We have the in-house resources and strategic third party relationships to take your idea from concept to market. And we’re proud to point out that some of the marketing services found in Toolbox’s toolbox are rarely found in similar firms. While we do have departments, we don’t work in silos. We are just as collaborative and supportive of each other as we are with our clients. You’ll have a dedicated team focused on providing you creative, comprehensive solutions shaped by informed and insightful strategy.

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Digital

IT’S ALL ABOUT THE EXPERIENCE

  • Cross Media Marketing
  • Social Media Management
  • Pay-Per-Click
  • Email Marketing

Integrated digital marketing is the way of the world – and the way Toolbox drives traffic to your website, generates leads, and provides you measurable results and a return on your marketing investment. Incorporating the latest digital media channels, platform, and technologies, we deliver the right message to the right audience the right time.

Cross Media Marketing

Integrated digital marketing is the way of the world – and the way Toolbox drives traffic to your website, generates leads, and provides you measurable results and a return on your marketing investment. Incorporating the latest digital media channels, platform, and technologies, we deliver the right message to the right audience the right time.

Social Media Management

Navigating or even keeping up with the ever-expanding social media universe can be daunting and time consuming. There’s a lot to consider: timeliness, audience, relevance of content, and the proper platform.

At Toolbox, we conduct research on our clients’ business, industry, competitors, and audience. We then select the social media platforms best suited and most natural for messaging their brand. Our services include:

If you decide to take your social media management in-house, our team will train members of your staff to follow the outlined strategy and procedures. We continue to monitor the execution of your social media strategy until your social media managers have reached the desired level of proficiency.

PPC

Pay-Per-Click (PPC) advertising, also known as cost-per-click, is another tool we offer that can grow your business while increasing your brand’s awareness.

The advertising platform can include search engines such as Google, YouTube, and Bing or social media channels such as Facebook, Instagram, Twitter, Pay-Per-Click works just as the name says: you pay every time someone clicks on one of your ads. Our strategy in building PPC campaigns is to identify the appropriate platforms in which to advertise. We also evaluate your goals to create messaging that targets the right audience in order to generate viable leads that can be converted into customers.

But we don’t stop there. Monitoring and measuring results is key for any advertising campaign. So our digital team constantly evaluates the PPC campaign’s performance and implements A/B testing to optimize your budget and increase your ROI.

Click here to read out our blog post about Google vs. Facebook Ads (No charge).

LET OUR IDEAS WORK FOR YOUCONTACT

ADVERTISING

EXPLORING THE POSSIBILITIES

  • Marketing Plan Development
  • Broadcast – TV & Radio
  • Copywriting
  • Art Direction Outdoor
  • Print
  • Digital Ads
  • Media Planning/Buying
  • Trade Show/Conference Marketing

We are experts in taking ideas from concept stage to the marketplace and are equally adept at creating ad campaigns designed to run online, on air, or in print. From digital to traditional, Toolbox Studios is uniquely staffed and equipped to execute any advertising concept in virtually every medium.

Marketing Strategy

To connect your brand, product, service, or event with the best possible audience, we devise a strategy that relies on research, personas, and analytics.

Then every tool at our disposal—relevant media, creative ideas, copy, design—is scrutinized to determine which combination of methods will best communicate your strengths to the audience most likely to listen and respond. Ultimately we relay the narrative of your brand, your social participation, and story that is in sync with how consumers behave today.

Media Planning and Buying

The media planning process begins with extensive discovery:

Armed with the necessary information, we then:

Once the media plan is approved, all buys are finalized:

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WEB

YOUR SEARCH IS OVER

  • Website Design & Development
  • Search Engine Optimization
  • Hosting
  • Content Management Systems Training
  • Blog Writing

Toolbox Studios has over 18 years of experience and expertise in website design and development. Our sites are equal parts creativity and ingenuity, and are designed to be engaging, intuitive, responsive, and effective. We also offer ongoing Search Engine Optimization (SEO) to drive more customers to your site through our constant monitoring and updating of critical keywords and content.

Search Engine Optimization

SEO is much more than maximizing the visibility or ranking of your website. The most effective SEO strategies drive more customers to your site through the implementation and constant updating of critical keywords and content.

Our goal is to get your site to the top of page one of the search result, and make sure that it is seen by those most likely to need your particular product or service and ultimately convert them into paying customers.

Web Design/Development

Toolbox Studios has over 18 years of experience and expertise in the web design/development arena.

It’s our bread and butter. Our sites are equal parts creativity and ingenuity. They are all designed to be engaging, intuitive, responsive, and effective.

LET OUR IDEAS WORK FOR YOUCONTACT

Branding

LET’S TELL YOUR STORY

  • Naming
  • Identity Design
  • Positioning
  • Collateral Design
  • Packaging Design
  • Point of Sale

Our internal process for branding, and all work for that matter, is organized into five phases: Discovery, Design, Development/Production, Implementation, and Evaluation. We make it our business to fully understand your business objectives. Only then do we zero in on your unique story and messaging so your brand will have a voice and energy that resonates with your mission, values, and customers.

LET OUR IDEAS WORK FOR YOUCONTACT