Using social media to your Marketing Advantage

Social media is one of the fastest growing and least expensive ways to market yourself, your company, or your brand. Between Facebook, Instagram, Tik-Tok, and LinkedIn, the ways to reach potential customers are endless. However, the challenge arises when you have a tool and do not know how to use it to your advantage. The key to mastering social media is consistently posting what you are passionate about and what your viewers want to see.

Posting across different platforms is important, this reaches a variety of followers, and is as easy as posting the same content onto your multiple accounts. This is because your following on LinkedIn is most likely different than the following you have on Facebook. However, while some followers will remain the same, it is to your advantage to touch them multiple times with your insightful post. The increasing amount you reach your audience the more likely they are to click on, engage with, or even follow-up about your post.

While this tactic works well for static posts on Instagram, LinkedIn, and Facebook, Tik-Tok has created an entirely new creative marketing space. Hubspot found that 93% of marketers already have leverage on Tik-Tok and 52% plan to increase their investments in 2022. With Tik-Tok’s short clips in combination with a voice over or actual product demonstration, it has never been easier to explain and display your product or service. This is an extreme advantage, when used correctly, due to it being cheaper than a commercial or infomercial with being filmed on your phone, while being shorter and less complicated than a YouTube video.

Although your posting strategy is important to educate and reach your followers, it is also equally important to track your insights on each app to see what works best; time, day, amount per week, audience reached, etc. This will show you the analytics behind your social media posts overtime and will help you to learn and adapt to what posts did the best, and what you should continue to post in the future to maximize your engagements!

While this is something that is possible to tackle on your own, here at Toolbox Studios we can do it for you! We understand the complexity of social media being a constantly changing industry, while also trying to learn what to post multiple times a week to keep audiences engaged and active, can be exhausting. Toolbox’s marketing team would like to take this off your plate, we specialize in content creation, social media monitoring, targeting audiences, cross-media marketing and so much more, and we would love to do it all for you!

Call us today to learn more about services and what we can provide for you.