The Strategist

Cece provides the organizational leadership, strategic planning, and guides the Toolbox Studios team for idea-driven solutions for our clients. Bless her, it’s like herding cats.

Born and raised in Illinois, Smith attended Illinois State University where she obtained her Bachelor of Administration (BA) in Organizational Design with a minor in Business Administration. She began her professional career at Procter & Gamble embarking on ten years of highly specialized experience in sales management, marketing, organizational design, and strategic planning for the global consumer goods company.

In 2015, Cece purchased Toolbox Studios, a longtime award-winning branding and design agency. Combining the strengths of marketing and strategic planning with Toolbox’s creative insight has proven to be the right move for our clients.

Having an altruistic spirit, Cece gives back to the community in numerous capacities as either a leader, board member, or member: Mays Cancer Center (Board of Governors, current); Assumption Seminary (Board of Directors 2016 – current); Merced Housing Texas, (Board of Directors, 2019 – current); San Antonio Chamber of Commerce (Appointment in 2018 and a member of the Board of Directors); National Association of Women Business Owners (NAWBO) member 2015 – current and NAWBO San Antonio President 2017-18. Cece is also a Life Time Girl Scout and a Gold Award Girl Scout—the girls’ equivalent of an Eagle Scout.

“If our work doesn’t deliver an ROI for our clients, we don’t deserve to be their partner.”

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