Navigating or even keeping up with the ever-expanding social media universe can be daunting and time consuming. There’s a lot to consider: timeliness, audience, relevance of content, and the proper platform.

At Toolbox, we conduct research on our clients’ business, industry, competitors, and audience. We then select the social media platforms best suited and most natural for messaging their brand. Our services include:
  • Developing a social media strategy and calendar
  • Basic platform set up
  • Mining content
  • Creating content
  • Posts using best practices (timing, hashtags, photos, links, etc.)
  • Monitoring metrics for reach, engagement, conversions, and ROI
  • Addressing feedback (positive and negative)
If you decide to take your social media management in-house, our team will train members of your staff to follow the outlined strategy and procedures. We continue to monitor the execution of your social media strategy until your social media managers have reached the desired level of proficiency.