ALAMO BEER COMPANY
Toolbox and the Alamo brand go way back. After a ten-year battle for cooler space in local supermarkets, ice houses, and watering holes; the Alamo commander was ultimately able to build a brewery a just few blocks from company’s legendary namesake. Now he could launch an offensive with more styles of brew. A new battle plan was in order. One that included complete rebranding and packaging that would take the fight to a glorious new level. Toolbox re-enlisted with Alamo and outfitted them with new labels, caps, six-pack carriers and cases that reinforced the brand by standing tall and standing out. The rest, as they say, is history.