With the industry’s largest trade show looming, Toolbox Studios quickly reworked the J&D Labs trade show strategy to an industry announcement of CAPTEK’s purchase. The strategy included pre-show print and digital ads, geo-fencing the event which garnered 136,096 impressions with 401 clicks, and a 4,188 Facebook pin drop reach with 57 clicks. Additionally, we ran a highly successful lead generation campaign via a WIFI sponsorship that garnered a reach of 7,219 and 100 leads requesting to meet during the trade show. Toolbox Studios had staff on-hand at the trade show to handle all last-minute details and schedule appointments.
We then successfully transitioned all previous media buys, facility signage, print collateral, social media, and website content. At the same time, Toolbox Studios worked closely with CAPTEK® to develop our relationship, understand their objectives, and then initiated a marketing strategy that made sense for their international business.
In the following years, we built and launched CAPTEK’s new website, developed an e-commerce site for their NutraStock® bulk ordering service, and completely re-designed their trade show booth from a 20×20 configuration to a 30×30 island. We developed relationships with industry news outlets, orchestrated interviews, distributed press releases, and maintained a strong international presence via well-developed marketing, trade show, and social media plans.