A well-designed conversion funnel can make the difference between high profits and barely breaking even as it increases the revenues from your marketing campaigns. Most websites have conversion funnels that aren’t optimized, leading to low conversion rates.
Toolbox Studios is a data-driven, creative marketing company that has been helping clients with turnarounds and innovation for over 25 years. This article will help you learn how to create a successful conversion funnel.
WHAT IS A CONVERSION FUNNEL?
It is an e-commerce term that describes the different phases of the customer’s journey that lead up to a purchase. The conversion funnel is separated into the “Upper Funnel”, where a user is beginning to research a product and is unsure about the technical requirements of the product.
The “Middle Funnel” is where users and customers are informed about the most popular companies and may have signed up for email campaigns to obtain product information from these brands. The “Lower Funnel” is where users are clients who have settled on their preferred brands and are looking for customer reviews and information to truly enlighten them on what they will receive when purchasing from them.
HOW TO CREATE AN EFFECTIVE & SUCCESSFUL CONVERSION FUNNEL
You must take these steps to create a compelling and successful conversion funnel.
DETERMINE YOUR IDEAL BUYER JOURNEY AND MAP IT OUT AS A FUNNEL
You must first identify your starting point and end goal to increase conversions. You can create a conversion funnel once you have determined the end goal.
First, you need to consider your upper, middle, and lower funnel sections and determine what you want from each section. For example, your goal may be to increase traffic at the upper of the funnel, increase engagement in the middle, and improve conversions at the lower section.
MAKE A CONTENT PLAN FOR EACH STAGE IN THE FUNNEL
Each section (upper, middle, and lower) needs its marketing strategy to keep prospects going through the funnel. For example, in the upper funnel, you can use visually appealing material like videos, short blog entries, and social media posts to introduce your firm and accentuate your brand’s story.
IMPLEMENT STRATEGIES AND CREATE CONTENT TO GENERATE AWARENESS
Since you are attempting to generate awareness about your brand and product in your funnel, you can do this by creating appropriate content for the upper stage of the conversion funnel. For instance, use PPC ads to increase traffic and optimize your SEO to rank higher in search engine results.
GENERATE INTEREST AND DESIRE
The key to generating interest or desire is to provide your audience with intriguing material. You raise people’s knowledge of your company, convince them that they “need” what you’re offering, and consequently, they choose to “desire” your products.
KEEP & GROW CUSTOMERS
Getting clients is only one aspect of effective marketing. Additionally, it is about keeping them. For instance, you can implement loyalty programs or next selling, which involves following clients after making a purchase and offering a similar product, perhaps with a discount.
Finally, grow your client base by encouraging them to make more purchases. You can implement this strategy by cross-selling, which involves checking customers’ purchase history and showing them similar products, they may need.
ADDRESS FUNNEL PROBLEMS
A perfect funnel doesn’t exist. However, frequent mistakes like excluding a strong CTA or forgetting to begin with a clear brand message can be why your funnel is underperforming. You need to use analytics tracking tools like Google Analytics (GA) to determine why your funnel is underperforming.
ARE YOU READY TO GROW YOUR BUSINESS?
A conversion funnel is a changing process that requires regular optimization to improve your client base. However, an underperforming funnel can lead to fewer clients and ultimately hinder your revenue. Toolbox Studios offers various digital marketing services that help companies target customers. Contact us for more information, and we will help you grow your brand.