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Digital

Latent Semantics Indexing – a guide

Latent:  lying dormant or hidden until circumstances are suitable for development or manifestation Semantics: the branch of linguistics and logic …

marketing plans
Digital

Technology in Marketing

In 2017, there are so many different devices being used that marketing companies must find ways to reach all of …

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Digital

Hashtags most #FAQ

You have most definitely heard about hashtags, what they are and probably have even added them to your social media …

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Brand

Rebranding Your Company’s Image

Think of this scenario, you just purchased a company that has been established for years.  They have a set brand …

branding strategy
Brand

To Refresh Or Not To Refresh?

In today’s ever-changing marketplace, your business needs to demonstrate that it’s in step with the times as well as your …

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Learning

Changes in the Google Search Algorithm

Google is in a constant state of searchability improvement—there were over 3,200 changes last year alone. Hourly, daily, weekly, and …

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Learning

The Importance of User Experience on a Website

“2 seconds is the threshold for eCommerce website acceptability. At Google, we aim for under a half-second.” —Maile Ohye, from …

consumer behavior
Brand

Multiple Touches In Your Marketing Strategy

We all know in the past 20 years huge changes have occurred to the internet, marketing, and especially to the …

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Learning

Meta Description Update: Short Is Back In

Great news, Google has changed its mind on the optimal length of meta descriptions, yet again! If you detected a …

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