The Wall Street Journal Classroom Edition taps Toolbox for more design
SAN ANTONIO, TX — While educators and students are enjoying summer vacation, Toolbox's youth media team is busy ramping up for the 2009-2010 school year by laying the groundwork for their second year designing The Wall Street Journal Classroom Edition (Classroom Edition). Conceived as a national, educational program of The Wall Street Journal, the full-color, monthly newspaper helps secondary educators integrate business news into daily lessons.
Toolbox Studios was first selected in August 2008 to redesign the publication in a manner that was both relevant to students and consistent with The Journal's existing branding. Managing editor Krishnan Anantharaman commented on the rebrand, "Toolbox created a look that’s fresh, youthful and contemporary, while still respecting The Wall Street Journal's heritage." He continued, "That’s always a tough challenge, and they executed it very well. We’re delighted with the results.”
For the 2009-2010 academic year, Toolbox will continue to design and produce each issue of the Classroom Edition, which is distributed nationwide to hundreds of thousands of high-school business and civics students throughout the school year.
Paul Soupiset, Toolbox Studios’ youth media and creative director, said, “We have thoroughly enjoyed taking The Wall Street Journal Classroom Edition design up to the next level, and are honored and excited to continue our involvement with such a respected publication and top-notch staff.”