Toolbox partner Twang wins 2009 Best New Product

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Nov 10, 2009

Toolbox partner Twang wins 2009 Best New Product

bestproductfinalist 2009This week, Convenience Store/Petroleum Magazine (CSP) named Twangerz Apple Envy the 2009 Retailer Choice Best New Product in the packaged drink mix category. Twang Partners, Ltd. introduced Apple Envy in 2009 as a new flavor profile in its Twangerz line, which is primarily marketed as a candy. Toolbox, as agency of record for Twang, named the product and produced new package design.

As the leading business publication targeting the convenience retailing industry, CSP Magazine annually recognizes successful new products as they are released to market. President and Editorial Director Paul Reuter remarked to Twang Partners, Ltd., “With the huge number of new products released every year, you can be proud your product has been recognized as one of the best.”

Finalists will be recognized in the October issue of CSP Magazine, and the November issue will feature the winners, selected from a retailer voting period taking place July 20 through September 18.
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