ESPN top ten Bowl game posts record numbers
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Dec 30, 2008
ESPN top ten Bowl game posts record numbers
SAN ANTONIO, TX — The 2008 Valero Alamo Bowl scored a coveted spot on ESPN’s list of the top ten most-watched bowl games, boasting chart-topping numbers for broadcast viewings as well as visits to its online counterpart, valeroalamobowl.com, designed by Toolbox Studios.
The Web site received over 20,000 visits on game day this year, and more than 125,000 leading up to and following game day. The site is the official source of news and information about the Bowl game, and a portal for ticket sales, and also serves as an extension of San Antonio’s hospitality: Many of the estimated 34,000 out-of-town fans traveling to San Antonio use the site for parking directions, dining and accommodations for their visit. According to the San Antonio Convention and Visitors Bureau, the Alamo Bowl generates a $15 million direct economic impact to the city.
Toolbox refreshes the user interface each year and evaluates the critical information areas that speak to fans, media and sponsors. This leads to the development of highly interactive tools and applets like year-round news feeds from TV partner ESPN, a fan forum, online polls and an extensive download and media section to stay connected with the fans. Sponsor logos are tracked for click-throughs to provide reports on value added to site sponsors.
The Web site received over 20,000 visits on game day this year, and more than 125,000 leading up to and following game day. The site is the official source of news and information about the Bowl game, and a portal for ticket sales, and also serves as an extension of San Antonio’s hospitality: Many of the estimated 34,000 out-of-town fans traveling to San Antonio use the site for parking directions, dining and accommodations for their visit. According to the San Antonio Convention and Visitors Bureau, the Alamo Bowl generates a $15 million direct economic impact to the city.
Toolbox refreshes the user interface each year and evaluates the critical information areas that speak to fans, media and sponsors. This leads to the development of highly interactive tools and applets like year-round news feeds from TV partner ESPN, a fan forum, online polls and an extensive download and media section to stay connected with the fans. Sponsor logos are tracked for click-throughs to provide reports on value added to site sponsors.
