Toolbox named agency of record for Twang
Return
Nov 24, 2008
Toolbox named agency of record for Twang
SAN ANTONIO, TX — Award-winning branding firm Toolbox Studios announced today the signing of its newest food and beverage client, Twang Partners, Ltd., a privately held manufacturer of premium salt and sugar blends for the adult beverage industry.
Toolbox will develop and implement a comprehensive branding program to solidify the company’s positioning, messaging and brand identity. In addition, Toolbox will partner with Twang in the execution of all marketing, advertising and PR tactics.
Best known for its beer salt, a lemon-lime flavored salt inspired by the longstanding Mexican tradition of garnishing beer with salt and lime, Twang has a full line of cocktail and food related products, including flavored salts for cooking, cocktail salt and sugars for dressing glass rims, and Twangerz flavored shakers and packets. Additionally, Twang creates custom blends and promotional items for private labels including Sauza, Bacardi, DeKuyper, Margaritaville, Stoli, Tecate and Tequiza.
"Twang's original lemon-lime product has been a great success in Texas and the Southwest," said Roger Treviño, Jr., Vice President and General Manager of the family owned company. "We’re proud of our success but we recognize an opportunity to continue to grow our offerings and our company so that more people can experience Twang.”
Anne Villarreal, Director of Marketing, added, “We spoke to several firms across the U.S. and felt Toolbox’s experience and understanding of the shopper set them apart. We are very excited to be working with them.”
About Twang
Founded over twenty years ago, Twang Partners, Ltd. is a privately held San Antonio based company dedicated to making premium flavored salts and sugars. The flavored salts and sugars are available in a full range of packaging sizes and configurations. Additionally, custom blends and special flavors can be uniquely created to meet private label brand needs.
Toolbox will develop and implement a comprehensive branding program to solidify the company’s positioning, messaging and brand identity. In addition, Toolbox will partner with Twang in the execution of all marketing, advertising and PR tactics.
Best known for its beer salt, a lemon-lime flavored salt inspired by the longstanding Mexican tradition of garnishing beer with salt and lime, Twang has a full line of cocktail and food related products, including flavored salts for cooking, cocktail salt and sugars for dressing glass rims, and Twangerz flavored shakers and packets. Additionally, Twang creates custom blends and promotional items for private labels including Sauza, Bacardi, DeKuyper, Margaritaville, Stoli, Tecate and Tequiza.
"Twang's original lemon-lime product has been a great success in Texas and the Southwest," said Roger Treviño, Jr., Vice President and General Manager of the family owned company. "We’re proud of our success but we recognize an opportunity to continue to grow our offerings and our company so that more people can experience Twang.”
Anne Villarreal, Director of Marketing, added, “We spoke to several firms across the U.S. and felt Toolbox’s experience and understanding of the shopper set them apart. We are very excited to be working with them.”
About Twang
Founded over twenty years ago, Twang Partners, Ltd. is a privately held San Antonio based company dedicated to making premium flavored salts and sugars. The flavored salts and sugars are available in a full range of packaging sizes and configurations. Additionally, custom blends and special flavors can be uniquely created to meet private label brand needs.
