U-TURN Podcast receives IABC's highest honor
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Aug 1, 2008
U-TURN Podcast receives IABC's highest honor
SAN ANTONIO, TX — The inaugural season of USAA's U-TURN Podcast, co-produced and -conceived by award-winning branding firm Toolbox Studios, Inc., received the communication industry's highest honor: The IABC Gold Quill Award of Merit 2008, given by the International Association of Business Communicators (IABC). According to their Web site, the communication awards "represent the highest level of professional acknowledgment within business communication today."
USAA's U-TURN Podcast was created as an audio companion to the highly successful U-TURN Magazine. The two offerings, combined with a host of online games, contests and social networking services, connect and educate USAA's high-school-aged members with youth-produced stories about money management, college preparation, driving, and other important teen issues. The podcast is distributed free via syndicated download using podcasting clients such as podcast Apple’s iTunes Music Store, Microsoft's Zune Marketplace, and Doppler. Last year the U-TURN Podcast was ranked on iTunes' top ten downloaded educational podcasts.
Golden Quill Awards applicants represent the entire spectrum of business communicators, from large corporations like PepsiCo to small non-profits in developing countries. Entries are judged on a variety of factors including technical excellence, creativity and innovation, effectiveness in identifying and responding to an institutional and community’s needs, the delivery of measurable outcomes, and the overall success of the project.
About IABC
Founded in 1970, The International Association of Business Communicators (IABC) is a not-for-profit international network of professionals committed to improving the effectiveness of organizations through strategic interactive and integrated business communication management. IABC is the leading resource for effective communication practice to more than 15,000 business communication professionals in over 70 countries.
About U-TURN
U-TURN is USAA's multi-channel source for info on driving, spending, saving, college planning, and other important stuff its teen members care about. More than a half-million teens age 13-17 interact with U-TURN's quarterly print magazine, online Web site, MySpace and Facebook pages, and bi-weekly audio podcast.
USAA's U-TURN Podcast was created as an audio companion to the highly successful U-TURN Magazine. The two offerings, combined with a host of online games, contests and social networking services, connect and educate USAA's high-school-aged members with youth-produced stories about money management, college preparation, driving, and other important teen issues. The podcast is distributed free via syndicated download using podcasting clients such as podcast Apple’s iTunes Music Store, Microsoft's Zune Marketplace, and Doppler. Last year the U-TURN Podcast was ranked on iTunes' top ten downloaded educational podcasts.
Golden Quill Awards applicants represent the entire spectrum of business communicators, from large corporations like PepsiCo to small non-profits in developing countries. Entries are judged on a variety of factors including technical excellence, creativity and innovation, effectiveness in identifying and responding to an institutional and community’s needs, the delivery of measurable outcomes, and the overall success of the project.
About IABC
Founded in 1970, The International Association of Business Communicators (IABC) is a not-for-profit international network of professionals committed to improving the effectiveness of organizations through strategic interactive and integrated business communication management. IABC is the leading resource for effective communication practice to more than 15,000 business communication professionals in over 70 countries.
About U-TURN
U-TURN is USAA's multi-channel source for info on driving, spending, saving, college planning, and other important stuff its teen members care about. More than a half-million teens age 13-17 interact with U-TURN's quarterly print magazine, online Web site, MySpace and Facebook pages, and bi-weekly audio podcast.
