Toolbox expert featured in Beverage Industry Magazine

SAN ANTONIO, TX — Toolbox Studios' beverage account director, Mark Broderick, is featured as a beverage packing design expert in the April issue of Beverage Industry Magazine, one of the leading publications in the beverage industry. Focusing on green initiatives in the industry in honor of Earth Day this month, the April issue showcases a designer roundtable addressing emerging trends in eco-friendly beverage packaging. Broderick participated in the roundtable alongside designers who haveworked on major brands including Gatorade, Evian, and Jack Daniels.

Broderick, whose design career features award-winning work for Corona, Dr. Pepper, José Cuervo and Shiner Bock, offers insight and advice for beverage brands saying, "Consumers will not sacrifice quality in order to buy eco-friendly product, but they will pay a premium to know that their product is packaged by people who are good stewards of the environment." Read the full article online here.