Toolbox to introduce HAN Asian Vodka to Texas markets

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May 24, 2007

Toolbox to introduce HAN Asian Vodka to Texas markets

California-based beverage importer Progressive Brands, Inc. (ProBrands) hired Toolbox this week to develop a sales and marketing program in Texas for its flagship label, HAN Asian Vodka. Initially, Toolbox’s beverage account specialist Ron Herrera will represent ProBrands and establish distribution, pricing programs and brand awareness with key accounts throughout Texas. Once statewide distribution is in place, Toolbox will roll out marketing campaigns to drive consumer demand. ProBrands' portfolio of imports from Asia and Latin America includes HAN Asian Vodka, Tori Kai Distilled Sake, Kigen Premium Cold Sake, XXX Tequila, and Witch's Rock Costa Rican Rum.
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