AT&T Cotton Bowl website is a major success
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Jan 15, 2007
AT&T Cotton Bowl website is a major success
SAN ANTONIO, TX – Toolbox Studios, an award-winning communication design firm, and the agency of record for the AT&T Cotton Bowl, celebrated another successful bowl season with the culmination of game week and the AT&T Cotton Bowl Classic.
Building on a five-year relationship with the Cotton Bowl Association, Toolbox provided another comprehensive marketing solution for this year’s event, which included a custom front and back end design for the event website; design and production of all game day graphics in collaboration with renowned illustrator Michael Schwab; and a new identity package for the AT&T Cotton Bowl Association to integrate the new AT&T sponsor branding.
Toolboxers returned to San Antonio after spending game week in Dallas providing on-site technical support. “You are the ones who make it happen,” said Vice President of Communications Charlie Fiss and Vice President of External Affairs Michael Konradi. “In the weeks leading up to the game [we] get things prepared and then you take over to get us through the game. Please know how much we value your friendship and appreciate the job you do each year all in the name of the AT&T Cotton Bowl Classic.”
In the three months leading up to the event, attcottonbowl.com delivered more than 2.6 million page views to more than 140,000 unique users. On game day, Toolbox servers handled more than 150 gigabytes of traffic without a single break in uptime.
Building on a five-year relationship with the Cotton Bowl Association, Toolbox provided another comprehensive marketing solution for this year’s event, which included a custom front and back end design for the event website; design and production of all game day graphics in collaboration with renowned illustrator Michael Schwab; and a new identity package for the AT&T Cotton Bowl Association to integrate the new AT&T sponsor branding.
Toolboxers returned to San Antonio after spending game week in Dallas providing on-site technical support. “You are the ones who make it happen,” said Vice President of Communications Charlie Fiss and Vice President of External Affairs Michael Konradi. “In the weeks leading up to the game [we] get things prepared and then you take over to get us through the game. Please know how much we value your friendship and appreciate the job you do each year all in the name of the AT&T Cotton Bowl Classic.”
In the three months leading up to the event, attcottonbowl.com delivered more than 2.6 million page views to more than 140,000 unique users. On game day, Toolbox servers handled more than 150 gigabytes of traffic without a single break in uptime.
