Built for the Future: Toolbox Studios realigns for success
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Mar 9, 2006
Built for the Future: Toolbox Studios realigns for success
SAN ANTONIO, TX – This week, local communication design firm Toolbox Studios marked its 10-year anniversary by unveiling a realignment plan for continued long-term growth, setting its sights on another ten years of success in the industry. The announcement comes on the heels of a rigorous, five-month assessment examining Toolbox’s differentiators, competitors and client satisfaction levels.
Toolbox President Rob Simons and his management team analyzed the data and have developed actions and strategies to eliminate weaknesses and obstacles. “It was affirming and at times alarming to go through the assessment, but it was the right time to do it,” said Simons. “Clients are requiring more creative ways to meet their marketing needs. You either evolve to anticipate those needs, or get left behind. We’re evolving.”
The assessment was conducted by John Navarrete, a marketing communications consultant from Washington, DC, and a recent transplant to San Antonio. “Toolbox is a unique Texas agency,” said Navarrete. “Its staff shares the progressive mindset typical of the most innovative East coast firms.”
Refocusing on Strengths
Toolbox is realigning the company around its core strengths: creating and executing integrated solutions to complex business problems, using technology to build efficiencies in the client-agency relationship, and providing innovative solutions by taking advantage of new technology and distribution channels.
“At Toolbox, we are fully embracing new media technology,” said Lewis Smith, Interactive Director. “We are finding creative ways to use podcasts, blogs, interactive design, Flash and data management to provide solutions that our clients can’t find anywhere else.”
Targeting New Markets
Simons and his team identified five markets that the company will pursue aggressively, including event-based organizations, youth media, financial services, the beverage industry and other brand-dependent companies.
Marketing the Marketers
In order to most effectively reach clients in these markets, Toolbox will embark upon a complete brand overhaul. In the next quarter, the company will revamp its logo, web site and portfolio, and roll out an ongoing public relations campaign.
“We found that many of our clients weren’t aware of the full breadth of services we offer,” said Stan McElrath, Managing Creative Director. “Like many client-centric organizations, we’d been so focused on providing solutions for our clients that we just hadn’t been marketing ourselves adequately.”
Maximizing Value for Clients
Toolbox is emerging from these changes a more robust, sophisticated company. “We have the ability to generate amazing creative concepts and then deliver them across all channels and mediums,” said Paul Soupiset, Creative Director. “Our clients don’t have to look any further than Toolbox for end-to-end, well-designed communications solutions.”
As the new vision for Toolbox becomes a reality, Simons is making sure that one critical aspect of his business remains intact: its commitment to the client.
“As part of our evolution, we are changing our whole approach to customer service,” said Simons. “We are recommitting to understanding our clients’ businesses on a deeper, strategic level in order to provide creative solutions that further their business goals.”
“Providing the highest value to our clients has always been our first priority,” added Simons. “This is one Toolbox tenet that will never change.”
Toolbox President Rob Simons and his management team analyzed the data and have developed actions and strategies to eliminate weaknesses and obstacles. “It was affirming and at times alarming to go through the assessment, but it was the right time to do it,” said Simons. “Clients are requiring more creative ways to meet their marketing needs. You either evolve to anticipate those needs, or get left behind. We’re evolving.”
The assessment was conducted by John Navarrete, a marketing communications consultant from Washington, DC, and a recent transplant to San Antonio. “Toolbox is a unique Texas agency,” said Navarrete. “Its staff shares the progressive mindset typical of the most innovative East coast firms.”
Refocusing on Strengths
Toolbox is realigning the company around its core strengths: creating and executing integrated solutions to complex business problems, using technology to build efficiencies in the client-agency relationship, and providing innovative solutions by taking advantage of new technology and distribution channels.
“At Toolbox, we are fully embracing new media technology,” said Lewis Smith, Interactive Director. “We are finding creative ways to use podcasts, blogs, interactive design, Flash and data management to provide solutions that our clients can’t find anywhere else.”
Targeting New Markets
Simons and his team identified five markets that the company will pursue aggressively, including event-based organizations, youth media, financial services, the beverage industry and other brand-dependent companies.
Marketing the Marketers
In order to most effectively reach clients in these markets, Toolbox will embark upon a complete brand overhaul. In the next quarter, the company will revamp its logo, web site and portfolio, and roll out an ongoing public relations campaign.
“We found that many of our clients weren’t aware of the full breadth of services we offer,” said Stan McElrath, Managing Creative Director. “Like many client-centric organizations, we’d been so focused on providing solutions for our clients that we just hadn’t been marketing ourselves adequately.”
Maximizing Value for Clients
Toolbox is emerging from these changes a more robust, sophisticated company. “We have the ability to generate amazing creative concepts and then deliver them across all channels and mediums,” said Paul Soupiset, Creative Director. “Our clients don’t have to look any further than Toolbox for end-to-end, well-designed communications solutions.”
As the new vision for Toolbox becomes a reality, Simons is making sure that one critical aspect of his business remains intact: its commitment to the client.
“As part of our evolution, we are changing our whole approach to customer service,” said Simons. “We are recommitting to understanding our clients’ businesses on a deeper, strategic level in order to provide creative solutions that further their business goals.”
“Providing the highest value to our clients has always been our first priority,” added Simons. “This is one Toolbox tenet that will never change.”
