We ask lots of questions to learn all we can about your industry, company, customers, competitors and brand. You tell us how you will measure the success of your project. Together we set realistic expectations. Once everything is assimilated, we devise a strategic plan of attack.
We sketch, thumbnail, prototype, storyboard, and create comprehensive layouts and mockups as we swing for the creative bleachers looking for original concepts and design solutions. We zero in on the best ideas and give them a voice and energy that resonates with your mission, values and customers.
All our talents come together to focus on the task at hand. We leverage our in-house development and production resources to execute complex projects like the creation of a new identity, websites, integrated print and mobile campaigns, or cross media marketing initiatives.
We go live with your site, go public with your new identity, launch your publication, or pull off a mission-critical event. It's also the step where many pat themselves on the back and call it a day. But there's more to be done.
Having identified your business objectives early on, we make sure we accomplished what we set out to do. You receive follow-up questions as we provide ongoing support. Together, we review periodic metrics such as mail response rates, online traffic increases and end-user feedback to determine what to change, improve, or rethink.